数码产品、潮玩等国货备受欢迎 “中国年”带动“中国购”｜新春消费青观察

Core Insights - The peak travel period during the 2026 Spring Festival at Beijing Capital International Airport is expected to significantly boost the tourism retail market due to the outbound tax refund policy encouraging foreign travelers to spend in China [1][3]. Group 1: Outbound Tax Refund Statistics - In January 2026, the customs at Beijing Capital International Airport processed a total of 7,966 outbound tax refund applications, with a total refund amount of approximately 125 million yuan, representing a year-on-year increase of 469.81% and 43.68% respectively [1][4]. - The number of outbound tax refund applications in January 2026 increased by about 4.5 times compared to the previous year [4]. Group 2: Traveler Experience and Product Popularity - Foreign travelers have expressed positive feedback regarding the tax refund process, highlighting the ease of navigation and faster processing times at the airport [4]. - Popular products among travelers include digital devices and trendy items, with some travelers noting that prices in China are more favorable compared to their home countries [3]. Group 3: Operational Improvements - The customs authority has optimized the layout and signage within the terminal to facilitate a smoother tax refund process, reducing wait times for travelers [3][5]. - A "smart supervision" approach has been implemented to enhance the efficiency of customs clearance, focusing resources on high-risk targets while allowing the majority of travelers to enjoy a seamless experience [5][8].