SIASUN(SZ:300024) Sou Hu Cai Jing·2026-02-19 10:00Core Insights - The integration of technology into traditional Chinese New Year celebrations is becoming increasingly popular, with many consumers in Zhejiang opting for tech products as gifts, enhancing the festive atmosphere with a modern touch [1] Group 1: Sales and Consumer Trends - Multiple tech products have seen significant sales, with AI learning machines experiencing a 20-fold increase in buyers [2] - On Douyin, over 250,000 AI-related products were sold in the past month, generating sales between 75 million to 100 million yuan [2] - AI learning machines sold approximately 32,500 units on Douyin, surpassing 50 million yuan in total sales [4] Group 2: Regional Insights - In Zhejiang, 9.26% of consumers purchasing AI products on Douyin are from the province, ranking third nationally [5] - Zhejiang consumers account for 20.93% of discussions about "AI New Year goods" online, significantly higher than Shanghai's 5.33% [5] Group 3: Demographics and Preferences - The interest in tech products spans various age groups, with 26.72% of users aged 50 and above searching for related products [7] - In Zhejiang, 56.99% of consumers searching for smart mattresses are aged 40 and above, indicating a broad appeal across demographics [7] Group 4: Consumer Motivations - Key reasons for choosing tech products include subsidies (27.55%), aesthetics (18.15%), and practicality (16.89%) [9] - The appeal of tech products also lies in their emotional value, with consumers enjoying the customization of AI toys, such as dressing them in festive attire [11]