Sou Hu Cai Jing·2026-02-19 10:54Core Viewpoint - Apple CEO Tim Cook continues the tradition of sending New Year greetings to Chinese users, showcasing the company's commitment to the Chinese market and cultural engagement through a festive video featuring traditional elements and Apple products [1][1]. Group 1: New Year Greetings - On February 17, 2026, Tim Cook released a New Year video on Weibo, wishing Chinese users a Happy Year of the Horse [1]. - The video incorporates traditional horse elements, such as shadow puppetry and horse sculptures, symbolizing vitality and energy [1]. Group 2: Product Integration - The video prominently features several core Apple products, including iPhone, MacBook, Apple Watch, and AirPods, highlighting their role in daily life [1]. - This integration of products within a cultural context reinforces Apple's brand presence and relevance in the Chinese market [1]. Group 3: Continuity of Tradition - This marks the second consecutive year that Tim Cook has sent New Year greetings via Weibo, indicating a consistent strategy to connect with Chinese consumers [1]. - In the previous year, on January 29, 2025, Cook also sent greetings for the Year of the Snake, emphasizing the importance of cultural engagement [1].