How BAC's No-Fee Rewards Program Can Be a Slow-Burn Growth Driver

Key Takeaways BAC's no-fee BofA Rewards launches May 27 for personal checking clients, expanding eligibility.BAC ties rewards to checking to boost bill pay, debit and direct deposit for stickier deposits and NII.Bank of America offers 10-75% card bonus rewards and loan discounts to lift spend, borrowing and cross-sell.Bank of America (BAC) is widening the funnel on relationship-based rewards with BofA Rewards, a no-fee loyalty program set to launch on May 27, for any client with a personal checking account. ...