Introducing the MARVEL OREO Stuf of Doom Cookies: The Culmination of Marvel and the OREO Brand's Iconic Collaboration

Core Insights - The OREO brand is launching the MARVEL OREO Stuf of Doom Cookies featuring a new Masked Decadence flavor, set to hit shelves on March 2, 2026 [1][7] - This product is part of a collaborative marketing strategy with Marvel, enhancing brand engagement through interactive storytelling [5][6] Product Details - The MARVEL OREO Stuf of Doom Cookies include chocolate graham and toasted marshmallow-flavored creme, with an embossment of Doctor Doom's mask [3][4] - The cookies utilize innovative color-changing technology, where the black creme turns the tongue green when licked [3] - The packaging features Marvel Comic-style illustrations by artist Todd Nauck, adding a collectible aspect to the product [4] Marketing Strategy - The launch is positioned as an interactive experience, allowing fans to engage with the story and complete a collection of cookie packs [5] - A promotional event will take place on February 21 in Brooklyn, offering fans an exclusive first taste of the cookies and signed merchandise [6] - Special-edition packs will be available for presale starting February 23, with a nationwide retail launch on March 2 [7] Company Background - OREO is recognized as America's favorite cookie, with over 60 billion cookies sold annually, and more than 20 billion sold in the U.S. alone [8] - Mondelz International, the parent company, reported net revenues of approximately $38.5 billion in 2025, emphasizing its leadership in the global snacking market [11]