Core Insights - The year 2023 marks the second "Intangible Cultural Heritage China Year" since the successful application for heritage status during the Spring Festival, leading to a surge in interest for unique cultural experiences in cities like Shantou, Fuzhou, Chaozhou, Taiyuan, and Xi'an [1] - There has been a significant increase in search interest for keywords related to "New Year flavor" and "New Year customs," with a 358% month-on-month rise in searches on the platform [1] - The influx of travelers for both "return home" and "inter-provincial travel" has boosted tourism in central and western cities, with Taiyuan seeing a 268% increase in inbound flight ticket popularity compared to the previous month [1] Group 1 - The trend of experiencing the "most festive places" during the New Year has become popular, with cities like Shantou, Fuzhou, and Xi'an ranking among the top ten destinations for unique New Year experiences [1] - The peak travel period during the Spring Festival is highlighted by a 38% increase in civil aviation travel compared to the same period last year, particularly during the peak days of February 18-19 [2] - The "segmented New Year" trend has led to a significant rise in hotel bookings, especially for stays near popular scenic spots and commercial areas, with multi-day hotel bookings becoming the mainstream choice during the holiday [2]
“特色年味游”目的地榜单发布 太原位列第四名