为什么中国人买走了全球13的奢侈品？

Core Insights - The rapid development of the internet has transformed shopping habits in China, with e-commerce surpassing other countries, driven by consumer power during events like Double Eleven [1][3][5] - The luxury goods market in China has become a significant focus, with brands like LV and Parisian houses seeing high demand despite global economic downturns [3][11][22] - The pandemic initially suppressed consumer spending, but a surge in demand has been observed as restrictions eased, leading to a phenomenon of revenge spending [5][22] E-commerce and Consumer Behavior - Double Eleven has evolved from a singles' day into a nationwide shopping festival, with sales exceeding billions daily, showcasing the strength of Chinese consumers [3][5] - The luxury market is thriving in China, with consumers willing to wait in long lines to purchase items before price increases, indicating a strong desire for luxury goods [13][18] - Young consumers are the primary drivers of luxury spending, often prioritizing brand prestige and social status over practical financial considerations [16][24] Luxury Goods Market Dynamics - China's share of global luxury goods consumption has increased significantly, from 12% in 2012 to 33% in 2018, establishing it as a dominant market [11][22] - Government policies, such as reduced tariffs, have facilitated access to luxury goods, further stimulating market growth [18][24] - The rise of celebrity endorsements has enhanced brand visibility and appeal, particularly among younger demographics who aspire to emulate their idols [24] Consumer Trends and Future Outlook - The perception of luxury goods has shifted, with more consumers, including those from middle-income backgrounds, now able to afford them, expanding the market [8][22] - There is a growing concern about the blind pursuit of foreign luxury brands, with a call for consumers to consider supporting local brands and rationalizing their spending habits [24]