黄金白银，调整！知名品牌，调价！

Group 1 - On February 19, spot gold reached $5000 per ounce, with a daily increase of 0.48%, but faced resistance due to cooling expectations of Federal Reserve rate cuts and profit-taking by investors, leading to downward price pressure [1] - As of February 20, spot gold was priced at $4995.790, down 0.11% year-to-date, while COMEX gold was at $5015.9, reflecting a year-to-date increase of 15.00% [1] - HSBC's chief precious metals analyst noted that gold's status as a safe-haven asset does not prevent price volatility, with market fluctuations expected to be a key feature of the precious metals market by 2026 [2] Group 2 - Goldman Sachs projected that central bank gold purchases and increased exposure from private investors due to Federal Reserve rate cuts could gradually raise gold prices to $5400 per ounce by the end of 2026 [2] - The old gold brand announced a price increase starting February 28, 2026, with a strategy of "fixed price + regular adjustments," differing from traditional pricing models [5] - Various gold brands have already adjusted their "fixed price" products this year, with some price increases ranging from 15% to 30%, particularly in high-end gold jewelry [5] Group 3 - There has been a significant consumer response to the anticipated price increase, with long queues forming at old gold stores as customers aim to purchase before the price adjustment [5][26] - As of February 20, the stock price of old gold fell to 762 HKD per share, a decline of over 3% [26] - The Hang Seng Index Company announced an adjustment to its index components, with old gold being added to the Hang Seng Index, effective March 9 [28]