After 16,831% Jump, Booking Splits One of the Priciest US Stocks

(Bloomberg) — One of the highest price-tag stocks in the US equity market is about to get a deep-discount markdown. Booking Holdings Inc. (BKNG), whose shares closed at $4,269.99 a piece on Wednesday, said its board of directors approved a stock split that will give investors 25 shares for each one they own — a step that high-flying companies often take to make sure their stock doesn’t look too costly to investors. It did the opposite in 2003, when it was known as Priceline.com and had been dragged down ...