After 16,831% Jump, Booking Splits One of the Priciest US Stocks

Core Viewpoint - Booking Holdings Inc. is set to implement a stock split, providing investors with 25 shares for each share they own, aimed at making the stock more accessible after its high price of $4,269.99 per share [1]. Group 1: Stock Split Details - The stock split will reduce the share price to approximately $165 and is scheduled to take effect on April 2 [4]. - This decision follows a significant increase in the company's stock price, which has risen about 16,831% since its previous reverse stock split in 2003 [2]. Group 2: Company Performance - Booking Holdings reported a 16% increase in bookings year-over-year, reaching $43 billion, which exceeded analyst expectations [4]. - Despite the positive quarterly results, shares fell about 0.6% in extended trading and have decreased by 20% year-to-date as of Wednesday's close [5].