Core Insights - During the Spring Festival, over 1,000 Haidilao restaurants operated normally on New Year's Eve, and over 1,200 opened on the first day of the new year, with more than 1,300 returning to normal operations from the second day onwards [1][2] - In the first five days of the Spring Festival holiday, Haidilao served over 7 million customers nationwide, with customer traffic on New Year's Eve and the first day of the new year increasing by over 10% compared to the same period last year [1][2] - The company noted a trend of "reverse flow" during the Spring Festival, where many young people chose not to return home but instead invited their parents to their work cities, leading to increased customer traffic in major cities [1][2] - In Beijing and Shenzhen, customer traffic at Haidilao restaurants on New Year's Eve and the first day of the new year grew by over 18% and 17% respectively compared to last year [1][2]
海底捞:春节前五天客流超700万人次