SeenThis Unlocks New Capabilities Through Server-to-Server Integration for Amazon Custom Audiences

Core Insights - SeenThis has integrated as a third-party ad-serving solution for delivering ads to Amazon Custom Audiences via secure server-to-server (S2S) integration, enhancing its role in video advertising across the open web [1][2] Group 1: Integration and Capabilities - The S2S integration allows brands to activate Amazon Custom Audiences using SeenThis' high-impact video formats and adaptive streaming technology, extending their audience strategies beyond Amazon.com [2][3] - This integration is already operational, with Stackline being the first partner to run a campaign using SeenThis' server-to-server connection for Amazon Custom Audiences, showcasing the combination of SeenThis's technology and Amazon's audience signals [3] Group 2: Market Potential and Strategy - SeenThis emphasizes the untapped advertising potential of the open web, contrasting it with social platforms that offer scale but may not fully leverage premium publishers [5] - The company aims to build an ecosystem of partnerships to make open web advertising more effective and scalable for brands while ensuring sustainable revenue for publishers [4] Group 3: Company Background and Performance - Since its inception in 2017, SeenThis has served billions of streams for over 5,000 brands across more than 50 countries, demonstrating its capability in delivering effective video advertising [6]