Tesla's ‘most affordable' Cybertruck is here. But Musk hints it won't stay cheap for long.
Core Viewpoint - Tesla has introduced its most affordable Cybertruck model priced at $59,990, which is $20,000 less than the next cheapest model, but CEO Elon Musk suggests that this pricing may not last long [1] Pricing Strategy - The new dual-motor all-wheel-drive Cybertruck model is priced at $59,990 [1] - The price of the most expensive trim, the Cyberbeast, has been reduced from $114,990 to $99,990 [1] - Tesla also offers a premium all-wheel-drive Cybertruck starting at $79,990 [1] Market Performance - The Cybertruck has not met the popularity expectations set by the company, with pricing being a contributing factor [1]