Coca-Cola India Brings Back Rimzim Jeera with a New Campaign that Refuses to be Subtle

NEW DELHI, Feb. 20, 2026 /PRNewswire/ -- India rediscovers its love for local flavours, Coca-Cola is bringing back its cult classic Rimzim Jeera with a comeback that’s anything but quiet. Led by the thought “Jeere mein heera, Rimzim Jeera,” the new campaign marks Rimzim’s bold return—not just as a nostalgic favourite, but as a proudly OG ethnic beverage for every generation.Leaning into nostalgia with a playful twist, the campaign revives Rimzim Jeera’s retro charm and reimagines an iconic R.D. Burman track ...