Nike Races to Capture the Outdoor Market

Milan, Italy, one of the design capitals of the world, its narrow and winding medieval era streets now Dublin as global runways of luxury. Gucci, Prada, La Russa, Miami among the glitzy storefronts. But beyond the outdoor catwalks, the Villa Marta Napoleoni, Brera and Tortola, U.S. based sportswear company Nike is choosing to strut its stuff in a revival for its all conditions, gear line and almost 40 year old sub label that in February was elevated to a stand alone brand akin to Jordan or to Converse.It's ...