灯影连山海 万家年味浓（文化中国行·视线）

Core Viewpoint - The Sichuan Zigong Lantern Festival is evolving from merely selling lanterns to creating immersive experiences, integrating traditional craftsmanship with modern technology, and expanding its cultural and economic impact both domestically and internationally [10][11][12]. Group 1: Industry Development - The Zigong lantern industry has transitioned from a focus on selling lanterns to selling experiences, with over 80% of the core lantern groups designed and produced in Zigong [10]. - The integration of traditional craftsmanship and modern technology is evident in projects like the "Nanshan Fantasy Night," which features large-scale lantern displays that combine non-heritage techniques with digital technology [9][10]. - The industry has captured 85% of the domestic market share, indicating a strong position in the cultural tourism sector [13]. Group 2: Innovation and Sustainability - The lantern production process is increasingly incorporating green and sustainable practices, utilizing recycled materials and energy-efficient LED lighting [14]. - The design philosophy is evolving to include contemporary narratives and interactive technologies, appealing to younger audiences and enhancing visitor engagement [16][17]. - The establishment of educational programs in collaboration with local universities aims to ensure the transmission of skills and innovation within the industry [17]. Group 3: International Expansion - Zigong lanterns have been showcased in over 80 countries, capturing 92% of the overseas market share, reflecting a successful international outreach strategy [22]. - Collaborations with local entities in foreign markets, such as the partnership with Aardman Animations for the UK lantern festival, demonstrate a tailored approach to cultural exchange [23]. - The lantern industry is positioned as a cultural ambassador for China, with plans for over 100 overseas exhibitions by 2025, contributing to the narrative of cultural diplomacy [24].