Alphabet Stock Climbs as Friday's Trump Tariff Ruling Lifts Digital-Advertising Shares

Core Insights - The Supreme Court's ruling against most of President Trump's tariffs has positively impacted digital advertising stocks, including Alphabet, Pinterest, and Meta, leading to significant gains in their share prices [1][1][1] Digital Advertising Impact - Digital advertisers are expected to benefit from the easing of tariffs, as clients may redirect refunds into increased advertising spending, according to marketing research firm EMARKETER [1][1] - Shares of Pinterest rose by 6%, while Alphabet's stock climbed by 4%, marking them among the best performers on the S&P 500 and Nasdaq [1][1] - Companies like Snap and Pinterest have faced challenges due to reduced ad spending from retail clients affected by higher costs from tariffs, with both stocks losing approximately half their value over the past year [1][1] Competitive Landscape - Meta and Alphabet have reported strong ad sales and have not experienced the same level of pressure as Pinterest, which has a higher proportion of large retail clients [1][1] - Analysts at Bank of America noted that Pinterest may have lost market share to larger competitors, while companies like Meta are investing in AI-enhanced advertising to mitigate tariff-related challenges [1][1]