NUPMG(SH:601999) Xin Lang Cai Jing·2026-02-20 23:48Core Viewpoint - The "Intangible Cultural Heritage is Youthful, Bookstores Celebrate the New Year" theme event was launched simultaneously in 80 Xinhua bookstores across Hebei Province, showcasing a blend of traditional and modern cultural elements [3][4]. Group 1: Event Overview - The event was organized by the Hebei Provincial Department of Culture and Tourism and Hebei Publishing Media Group, starting on February 20, the fourth day of the Lunar New Year [3]. - The main venue for the launch was the Shijiazhuang Xinhui Cultural and Creative Experience Center, featuring performances that highlighted traditional Chinese culture [3]. Group 2: Activities and Engagement - The event included various performances such as Tai Chi, shadow puppetry, and traditional music, alongside interactive experiences like dough figurine making and paper cutting, allowing citizens to engage with intangible cultural heritage [4]. - Over 2,000 types of New Year-themed books and excellent Hebei publications were offered at discounted prices, along with a special "New Spring Intangible Heritage" book exhibition [4]. Group 3: Future Plans - The event will run until February 26 (the tenth day of the Lunar New Year), after which popular intangible cultural heritage projects will be selected for ongoing promotion [5]. - A long-term mechanism will be explored to establish a permanent "Intangible Heritage Reception Hall" in major Xinhua bookstores, integrating heritage display, educational exchanges, and cultural innovation [5].