大年初四粤4A级及以上景区迎客377.9万人次 年味浓 人气足 消费旺

Core Insights - The tourism sector in Guangdong Province experienced a positive growth during the Spring Festival, with various cultural and tourism activities enhancing visitor engagement and satisfaction [1][2] Group 1: Visitor Statistics - On February 20, 2026, Guangdong's 4A-level and above scenic spots received 3.779 million visitors, marking a year-on-year increase of 5.6% [1] - Key monitored ancient post roads attracted 792,000 visitors, up 4.4% year-on-year [1] - Red tourism sites recorded 220,000 visitors, reflecting a 3.6% increase [1] - 100 monitored rural tourism spots and historical villages welcomed 540,000 visitors, a rise of 6.3% [1] - 80 key public cultural institutions served 206,000 visitors, with a year-on-year growth of 3.3% [1] Group 2: Cultural Activities and Events - Various cultural venues organized diverse activities to cater to the different needs of citizens and tourists, enhancing the festive atmosphere [2] - The Guangdong Provincial Cultural Center hosted a series of cultural events, combining dynamic and static performances to engage audiences [2] - The Guangdong Intangible Cultural Heritage Museum offered hands-on experiences with traditional crafts, enriching visitor engagement [2] Group 3: Tourism Promotion and Consumer Engagement - Local governments actively launched cultural and tourism consumption promotion activities, innovating products and services to enhance the tourist experience [2] - Zhuhai's Wanxuehui created a festive atmosphere with themed decorations and special ticket offers, catering to various visitor needs [2] - Events like the Spring Festival Garden Party at Bruce Lee Park and the "Come to Changlu, Celebrate the New Year" event at Changlu Tourism Resort effectively attracted crowds and boosted consumption [2] - Qingyuan introduced a series of cultural tourism activities and consumer-friendly products, focusing on immersive experiences to stimulate spending [2]