Celsius Touts Zero-Sugar Energy Shift, Multi-Brand Growth Plan at Conference Presentation

Management pointed to the growth contribution of zero-sugar energy as evidence of a structural change. Fieldly said 85% of energy growth is now coming from zero-sugar products, representing roughly $2.7 billion in incremental category growth, and that Celsius Holdings is “driving the largest share of zero sugar energy growth,” accounting for 33% of category growth.Fieldly framed the energy drink category as increasingly lifestyle-driven, with “zero sugar, functional benefits, and wellness alignment” describ ...