一斤松子抵20斤猪肉？实探新春“炒货市场”｜新春走基层

Core Viewpoint - The rising prices of snack foods during the Spring Festival have led to consumer hesitation, with some products priced significantly higher than traditional food items, prompting discussions about the pricing logic behind these snacks [4][6][12]. Group 1: Price Trends and Consumer Behavior - Snack prices have surged, with sunflower seeds exceeding 23 yuan per jin and hand-shelled pine nuts reaching 218 yuan per jin, leading to comparisons with luxury brands [4][6]. - Consumers are increasingly opting for bulk purchases to manage costs, reflecting a shift in purchasing behavior from traditional fixed weights to more flexible options [5][8]. - The psychological impact of high prices has altered consumer perceptions, with traditional snacks now viewed as premium products rather than everyday items [8][11]. Group 2: Market Dynamics and Pricing Logic - The pricing strategy in the snack industry has shifted from a focus on raw material costs to include factors like rental costs and emotional value, resulting in higher consumer prices [11][12]. - The disparity between wholesale market conditions and retail store dynamics highlights a transformation in the snack industry, with retail locations experiencing high foot traffic but also incurring significant operational costs [9][11]. - The emergence of gift boxes as a significant product category reflects a change in consumer expectations, where the social value of snacks is becoming more important than their nutritional value [12][15]. Group 3: Future Trends and Industry Insights - Analysts predict a dual strategy for brands, focusing on both premium gift packaging and affordable bulk options to cater to diverse consumer needs [16][17]. - The snack industry is expected to face challenges in balancing quality, innovation, and pricing, as consumer expectations evolve alongside market dynamics [17][18]. - Transparency in pricing and product quality will be crucial for brands to build consumer trust and maintain competitiveness in a rapidly changing market [16][17].