“电影+”多元跨界融合激发消费活力 新春文旅市场注入强劲活力

Group 1 - The core theme of the news is the integration of film and tourism, particularly through the release of "Fast and Furious 3," which showcases the scenic beauty of Jiulong County in Sichuan, China, and promotes local tourism during the Spring Festival [1][5][7] - Jiulong County has become a preferred location for film crews due to its unique natural landscapes and cultural heritage, enhancing its visibility and appeal to a broader audience through cinematic representation [5][9] - The county is launching multiple tourism benefits and themed driving routes to enhance visitor experiences, allowing tourists to engage with the film's locations and enjoy related services [9] Group 2 - In Shandong Province, the "Follow the Movie to the Big Market" event combines film, culture, and community engagement, attracting over 30,000 attendees and enriching local cultural life during the Spring Festival [10][15][17] - The event features a variety of activities, including film screenings, traditional performances, and local product exhibitions, creating a vibrant atmosphere that promotes cultural consumption [15][17] - In Heilongjiang Province, the "Snowy Light and Shadow: Taste the Forest City" event aims to merge film and culinary experiences, offering discounts to encourage consumer spending during the winter season [18][21][23]