春节新图景：商圈热、餐饮火｜新春消费青观察

Group 1 - The average daily sales of key retail and catering enterprises in the first four days before the holiday increased by 8.6% compared to the same period in 2025 [1] - The foot traffic and sales in 78 monitored pedestrian streets increased by 4.5% and 4.8% respectively compared to the same period last year [1] - The total number of people entering and exiting Beijing during the holiday is expected to reach 26.709 million, with a daily average of approximately 2.968 million, a year-on-year increase of 3.7% [1] Group 2 - Beijing launched over 460 new spring consumption promotion activities, with the Longfu Temple Spring Market breaking its historical record with a single-day foot traffic exceeding 120,000 [4] - The Dajixiang "Alley Market" aims to explore the cultural heritage of the ancient capital, while other events like the "God of Wealth Parade" and "Lion King in Beijing" combine traditional culture with modern trends [4] Group 3 - The dining consumption scene has been amplified, with Haidilao reporting over 18% and 17% increases in customer traffic in Beijing and Shenzhen respectively during the New Year's Eve and the first day of the new year compared to last year [5] - During the first five days of the Spring Festival, Haidilao served over 7 million customers nationwide, with significant increases in customer traffic on New Year's Eve and the first day of the new year [6] - The overall traffic of the "Must Eat List" increased by nearly 40% compared to last year's Spring Festival, with a nearly 50% increase in cross-regional traffic [6]