【文化中国行】辞旧迎新行花街 花海人潮十里长

Core Viewpoint - The "Flower Street" is a traditional folk activity in the Lingnan region, celebrated during the New Year, showcasing a vibrant market atmosphere where people purchase flowers and festive goods, enjoy local delicacies, and watch cultural performances [1][3]. Group 1: Cultural Significance - "Flower Street" was included in the national intangible cultural heritage representative project list in 2021, highlighting its importance in Chinese culture [3]. - The event typically starts three days before New Year's Eve and lasts until the early hours of the first day of the New Year, emphasizing its role in New Year celebrations [3]. Group 2: Economic Impact - The "Hundred-Year Flower Market" in Yuexiu West Lake, Guangzhou, attracts numerous visitors from the first day of its opening, indicating its significance as a tourist attraction and economic driver [3]. - The market not only offers traditional flowers but also integrates elements of intangible heritage and digital technology, enhancing its appeal and modernizing the traditional flower market experience [7]. Group 3: Historical Context - Guangzhou, known as the "Flower City," has a long history of flower cultivation and trade dating back to the Tang and Song dynasties, reflecting the deep-rooted cultural appreciation for flowers in Chinese society [5]. - Historical references, such as the poem by Tang poet Zhang Ji, illustrate the longstanding connection between the region and its floral heritage [5]. Group 4: Current Trends - The current "Flower Street" features a variety of auspicious flowers, including branches, fresh-cut flowers, and potted plants, showcasing the diversity and vibrancy of floral offerings [7].