从“中国游”到“中国购”，全球市场如何“乐购新春”？

Group 1 - The core viewpoint of the article highlights the vibrant Chinese consumer market during the Spring Festival, with significant sales growth in various sectors, particularly in duty-free shopping [1][4] - The "Lego New Year" initiative aims to stimulate consumption through a series of policies and activities, focusing on six key areas: food, accommodation, transportation, tourism, shopping, and entertainment [3] - Data shows that during the first four days of the Spring Festival, the sales of key retail and catering enterprises in China increased by 8.6% compared to the same period in 2025 [3][4] Group 2 - The influx of foreign tourists is notable, with a more than 400% year-on-year increase in flight bookings to China around the Spring Festival, indicating a strong recovery in the tourism sector [4][6] - The introduction of tax refund policies for foreign visitors has made shopping in China more attractive, with a reported 469.81% increase in tax refund applications in January 2026 compared to the previous year [6] - Companies like Philips and Karcher are capitalizing on the increased demand for health and cleaning products during the Spring Festival, launching new products and enhancing service offerings to meet consumer expectations [6][7]