“这个年，过的是文化，品的是中国！”

Group 1 - The "Guochao" trend continues to enhance the festive atmosphere during the Spring Festival, showcasing vibrant traditional culture that resonates with nostalgia and tangible festive spirit [3][4] - In various regions, traditional performances such as lion dances and unique cultural displays like the non-heritage fish lanterns are captivating audiences, blending tradition with modern creativity [3][4] - Innovations in traditional crafts, such as using iron wire instead of cotton thread for fish lanterns, demonstrate a commitment to preserving cultural heritage while adapting to contemporary preferences [3][4] Group 2 - The integration of technology into traditional celebrations is evident, with examples like robotic lion dance teams and drone light shows, offering a modern twist to cultural festivities [4] - Cultural merchandise related to the Year of the Horse, such as creative items from museums, is becoming popular among younger consumers, reflecting a blend of practicality and cultural significance [5] - Traditional food items, like the "Junma Tafu" pastry, are gaining popularity among both locals and international visitors, indicating a growing interest in experiencing Chinese culture [6][7]