龙岩连城：文旅盛宴引客来 消费热潮燃新春

Core Insights - The article highlights the vibrant cultural and tourism activities in Liancheng during the Year of the Horse Spring Festival, showcasing over 80 unique folk events that integrate Hakka culture and intangible heritage [1][2] Group 1: Cultural and Tourism Activities - Liancheng has developed a series of cultural activities including folk performances, music concerts, and traditional customs, creating a full-day experience for visitors [1][2] - Key attractions such as the Sijiao Well Historical Cultural District, Guanzhu Mountain, and Peitian Ancient Village are linked to enhance the tourism experience [1] - Traditional cultural elements like the wooden puppet show and ten-piece music performances are presented in a way that allows for both viewing and participation, promoting cultural consumption [2] Group 2: Economic Impact - During the Spring Festival period, Liancheng received 922,000 visitors, marking a 6.8% increase year-on-year [7] - The total tourism revenue reached 982 million yuan, reflecting a 5.36% growth compared to the previous year, indicating a robust performance in the cultural tourism market [7] - The sales of cultural and creative products related to the Year of the Horse increased by 30%, demonstrating a strong consumer interest in local heritage [2] Group 3: Future Development - The local government plans to continue leveraging Hakka culture and intangible heritage resources to enhance tourism offerings and optimize consumer experiences [7] - There is a focus on high-quality, personalized, and experiential consumption as the main trend for future tourism development [7]