Analysts Maintain Buy on Amazon (AMZN) Despite 18% Share Depreciation

Core Viewpoint - Amazon.com, Inc. (NASDAQ:AMZN) is recognized as one of the best stocks to buy in 2026, despite recent share depreciation and ongoing scrutiny over its spending plans [1][3]. Analyst Ratings - As of February 19, 2026, 92% of 72 analysts have assigned a Buy rating to Amazon, with a median upside potential of 39.17% over the next year [2]. - The Buy rating persists even after an 18% decline in share price from February 2 to February 13, 2026, which resulted in a loss of $450 billion in market capitalization [2][3]. Company Spending Plans - Amazon's significant investment plan includes $200 billion allocated for artificial intelligence and robotics in 2026, which has raised concerns among investors regarding its long-term effects [3]. - Bank of America analyst Justin Post supports the spending strategy, noting that Amazon's investment is justified given its leading position in the AWS market [4]. Market Context - The recent share depreciation is one of the longest losing streaks for Amazon since 1997, indicating potential volatility in the stock [3]. - Despite the challenges, analysts believe that Amazon's investment in technology will position it favorably against competitors in the long run [4].