Apple might take a new approach to announcing its next products
AppleApple(US:AAPL) TechCrunch·2026-02-22 23:08

Core Insights - Apple is set to host a "special Apple experience" on March 4, which may differ from its traditional press events [1] - The company plans a "three-day flurry of announcements," culminating in the March 4 event, featuring hands-on opportunities with new products in New York, London, and Shanghai [2] - At least five new products are expected to be announced, including a low-cost MacBook, an iPhone 17e, an iPad Air with an M4 chip, a new entry-level iPad, and upgraded MacBook Air and MacBook Pro models [2]