How Many Markets Does Apple Dominate? The Answer Might Shock You

Core Insights - Apple has established itself as a dominant player in the smartphone market, capturing 46% of global smartphone revenue in 2024 while accounting for only 28% of unit sales, with the highest average selling price (ASP) at $903 [1] - In 2025, Apple became the top-selling smartphone brand with a 20% market share, driven by the iPhone 17 and expansion into emerging markets [2] - Apple leads the true wireless stereo (TWS) market with AirPods, holding an estimated 21% market share in 2025 [3] - The latest AirPods Pro 3, released in September, features enhanced noise cancellation and sound quality, expected to further increase market share [4] - The Apple Watch has maintained its dominance since its launch in 2015, controlling approximately 23% of the smartwatch market last year [5] - The iPad, launched in 2010, has remained the leading tablet, holding 45% of the market by the end of 2025 [7]