一年狂揽超12亿，三年暴涨15倍，河南出了个“中国迪士尼”

Core Viewpoint - The Wansui Mountain Wuxia City has experienced unprecedented visitor numbers and revenue growth during the Spring Festival, positioning itself as a leading attraction in the region, surpassing traditional sites like Yuntai Mountain and Qingming Riverside Garden [3][6]. Visitor Statistics - The theme park recorded 24.52 million visitors in 2025, a year-on-year increase of 146.9% [3] - Ticket sales reached 11.62 million, with a staggering growth rate of 1191% [3] - Total revenue amounted to 1.27 billion yuan, reflecting a 136.5% increase compared to the previous year [3] - The park's revenue from ticket sales was 790 million yuan, accounting for 62.2% of total revenue, while secondary commercial consumption generated 480 million yuan, making up 37.8% [3] Revenue Growth - From 2019 to 2022, the park's annual revenue was over 80 million yuan, but it surged to 180 million yuan in 2023, 540 million yuan in 2024, and 1.27 billion yuan in 2025, achieving over 15 times growth in three years [3][14]. Unique Operational Model - The park employs an innovative model with an average of 2,700 performances daily, utilizing a "silver ticket" system and numerous NPCs (non-player characters) to create an immersive experience [6][9]. - The park's design allows for a seamless integration of performances into the visitor experience, transforming guests into active participants in the unfolding stories [6][9]. Pricing Strategy - The park's ticket pricing is set at 100 yuan for three days, which is competitive compared to other attractions, making it accessible for families and younger consumers [14][17]. - The pricing strategy encourages repeat visits, as guests are more likely to explore various dining and entertainment options over multiple days [17]. Secondary Consumption - Revenue from secondary consumption reached 480 million yuan, with a year-on-year growth of 153.6% [17]. - The park's pricing for food and experiences is kept low, with many items priced under 10 yuan, facilitating impulse purchases and extended visitor stays [19]. Industry Impact - The success of Wansui Mountain Wuxia City has set a benchmark in the cultural tourism sector, prompting other attractions to adopt similar immersive and interactive models [20][24]. - The integration of NPCs and interactive storytelling has become a trend across various attractions, enhancing visitor engagement and experience [22][24].