齐鲁年味里藏着哪些消费新潮？

Group 1: New Consumption Trends During Spring Festival - The Spring Festival in Shandong has seen new consumption trends, with a focus on unique experiences and social media engagement [1][4] - Traditional markets are evolving, with live streaming and social media becoming integral to the shopping experience, particularly among younger consumers [2][4] - Non-heritage products are gaining popularity, with a 187% year-on-year increase in sales of related items, especially those themed around the Year of the Horse [7][8] Group 2: Rural Tourism and Cultural Consumption - Rural tourism is experiencing a surge, driven by returning visitors seeking authentic local experiences, with over 10,000 tickets sold for events in rural areas [11][13] - Cultural consumption, particularly theater performances, is becoming a preferred choice for many, especially younger audiences, who value the immersive experience [14][16] - The inbound tourism market in Qingdao is thriving, with international visitors exploring the city beyond traditional tourist spots, enhancing the local economy [17][19] Group 3: New Retail Formats - The "first store economy" is emerging as a new driver of consumption during the Spring Festival, with unique offerings and engaging environments attracting customers [8][10]