“中国年”成为全球共享文旅新IP 外国友人沉浸式“打卡”便利顺畅“买买买”

Core Viewpoint - The inbound tourism market in China is experiencing a significant boost due to the dual impact of facilitation policies and diverse cultural tourism products, with more foreign visitors choosing to celebrate the Spring Festival in China, making "Chinese New Year" a globally shared cultural tourism IP [1] Group 1: Visa Policies and Visitor Trends - China has expanded its visa-free policy to include ordinary passport holders from Canada and the UK starting from the first day of the Lunar New Year, leading to an increase in foreign tourists [4] - The Nanjing border inspection station has implemented measures to ensure smooth and efficient customs clearance in response to the influx of visitors during the Spring Festival [6] Group 2: Popular Destinations and Cultural Experiences - Traditional tourist attractions remain popular among inbound travelers, with significant visitor numbers reported at sites like the Terracotta Army Museum in Xi'an during the Spring Festival [8] - Many foreign tourists are opting for immersive experiences of Chinese traditional culture, such as participating in Tai Chi performances in Beijing and enjoying local customs in Xiamen [11][12] Group 3: Shopping Experience Enhancements - The "buy and refund immediately" policy has been upgraded, improving the shopping experience for foreign visitors, allowing for quicker tax refund processes [15] - At Shanghai's Pudong International Airport, customs procedures for tax refunds have been streamlined, enabling travelers to complete the process in approximately three minutes [17]