同程旅行(00780)春节盘点：广东年俗游热度居前，汕头酒店预订热度同比增长超80%

Core Insights - The 2026 Spring Festival holiday has shown a significant increase in tourism, with many popular destinations experiencing high demand and a surge in travel activities [1][2][5] Group 1: Tourism Trends - Traditional cultural experiences remain a major draw for domestic tourism during the Spring Festival, with Guangdong and Fujian hosting various New Year activities that have become popular among travelers [1][5] - Hotel bookings in Guangdong, particularly in Shantou, have seen an increase of over 80% compared to the previous year, making it a leading destination for cultural tourism [2][5] - The first Spring Festival holiday after the border reopening has led to a record high in tourism in Hainan, with hotel bookings increasing by over 70% [5] Group 2: Ice and Snow Tourism - Demand for ice and snow tourism has surged, with Harbin, Changbai Mountain, and other destinations being popular among families for winter activities [6][7] - Indoor ski resorts have become a new hotspot for ice and snow tourism, with several newly opened large indoor ski facilities attracting significant interest [8][9] Group 3: Local and Reverse Travel - "Return home" and "reverse New Year" travel trends have emerged, with local bookings in midwestern cities seeing over 100% growth compared to last year [10][12] - Many travelers are choosing to explore local attractions in their hometowns, contributing to a significant increase in local tourism [10] Group 4: County-Level Tourism - Smaller counties have experienced a remarkable increase in tourism, with hotel bookings in places like Huangshan and Yangshuo rising by over 400% [13][15] - These counties are attracting visitors with rich traditional cultural activities and well-known scenic spots [15] Group 5: AI in Travel Planning - The use of AI for travel planning has become prevalent, with a significant portion of inquiries related to local customs and traditions during the Spring Festival [16] - Young travelers, particularly those under 30, are increasingly relying on AI for travel assistance and information about local customs [16] Group 6: International Travel Demand - There has been a notable increase in long-distance outbound travel, with hotel bookings in Italian cities like Milan rising by over 200% during the Spring Festival [19][21] - Families are increasingly choosing to travel to Europe, particularly for events like the Winter Olympics, which has boosted interest in destinations such as Milan and Venice [20][21]