同程旅行春节盘点：汕头、福州、北京成热门目的地TOP3

Core Insights - The report by Tongcheng Travel highlights new trends and characteristics in tourism consumption during the 2026 Spring Festival, emphasizing the continued popularity of traditional customs and cultural experiences [1][6]. Group 1: Traditional Cultural Tourism - Traditional customs remain a significant draw in the Spring Festival tourism market, with a focus on experiencing the "flavor of the New Year" becoming mainstream for domestic travel [1][6]. - Various New Year cultural activities in Guangdong and Fujian have become popular, with Shantou emerging as a "dark horse" destination due to a leading increase in tourism heat [1][6]. Group 2: Popular Destinations and Trends - The overall tourism heat in Hainan during the Spring Festival reached a new high, with hotel bookings increasing by over 70% year-on-year [1][6]. - Harbin is a leading destination for ice and snow tourism, with indoor ski resorts becoming the preferred choice for residents in southern regions [1][6][8]. - The trend of "returning home" and "reverse New Year" has led to over 100% year-on-year growth in local tourism bookings in cities like Chongqing and Chengdu [1][6]. Group 3: Emerging Travel Styles - The trend of consulting AI for travel advice on local customs has gained popularity among young travelers during the Spring Festival [1][6]. - The extended holiday has significantly boosted demand for long-haul outbound travel, with hotel bookings in Milan, Italy, increasing by over 200% year-on-year [1][6]. Group 4: Top Destinations for Ice and Snow Tourism - The top ten popular destinations for ice and snow tourism during the Spring Festival include: 1. Harbin, Heilongjiang - Harbin Ice World 2. Changbai Mountain, Jilin - Changbai Mountain Wanda International Resort 3. Altay, Xinjiang - General Mountain/Wooden Houses in He Mu Snow Town 4. Zhangjiakou, Hebei - Chongli Ski Resort 5. Jilin City, Jilin - Beidahu Ski Resort/Wusong Island 6. Shenyang, Liaoning - Qipanshan Ice World/Shenyang Palace Museum 7. Mudanjiang, Heilongjiang - Snow Pass 8. Changchun, Jilin - Changchun Ice New World/Jingyuetan 9. Aba, Sichuan - Bipenggou + Zhegu Mountain Ski Resort 10. Hulunbuir, Inner Mongolia - Genhe Cold Extreme Village + Manzhouli [4][9].