虎鲸文娱发布春节文娱消费报告：线下演出同比增长27%，经典剧集纪录片成线上合家欢首选

Core Insights - The report from Tiger Whale Entertainment Group indicates a significant increase in entertainment consumption during the Spring Festival, with offline performance projects rising by 27% from February 10 to February 21 [1] - Livehouse attendance surged by 65%, while emerging formats like immersive experiences saw over a 40% increase in audience participation [1] Group 1: Performance Metrics - Offline performance projects increased by 27% year-on-year during the Spring Festival period [1] - Livehouse attendance grew by 65% compared to the previous year [2] - Immersive new space formats experienced over a 40% increase in audience numbers [2] Group 2: Content Trends - The definition of "performance" is expanding, with immersive experiences allowing audiences to engage more interactively, as seen in productions like "Happy Chat Room: Immersive Version" [3] - Classic film and television content saw renewed interest during the Spring Festival, with popular series such as "Zhen Huan Zhuan" and "The Return of the Wolf Pack" being highlighted [3] - New trending content on platforms like Youku included titles such as "Tang Palace Mystery" and "Rural Love 18," which ranked among the top five in viewing duration [3]