虎鲸文娱发布春节文娱消费报告：线下演出同比增长27% 经典剧集纪录片成线上合家欢首选

Group 1 - The core viewpoint of the report indicates a significant increase in entertainment consumption during the Spring Festival, with offline performance projects rising by 27% from February 10 to February 21, 2023 [1] - Livehouse attendance saw a remarkable growth of 65%, while emerging formats like immersive experiences also experienced over 40% growth in audience numbers [1][2] - The expansion of the definition of "performance" is highlighted, with immersive experiences allowing audiences to engage more interactively, as seen in productions like "Happy Chat Room: Immersive Version" [3] Group 2 - Online content saw a resurgence during the Spring Festival, with classic series such as "Zhen Huan Zhuan" and "The Return of the Wolf Pack" being reactivated, alongside new popular titles like "Tang Palace Mystery" and "Rural Love 18" leading in viewing hours on Youku [3] - The report emphasizes the integration of cultural, social, and festive elements in the audience experience, moving beyond traditional ticket sales to a more holistic engagement [3]