抖音：“春节不打烊”营业商家数增长33% 销售额攀升65%

Group 1 - Douyin Life Services reported significant growth in various consumption categories during the 2026 Spring Festival, driven by trends such as "reunion gatherings" and "cultural tourism" [1] - The number of merchants operating during the holiday increased by 33% year-on-year, with corresponding sales rising by 65% [1] - The order volume for Douyin's reunion dinner packages grew by 216% compared to the previous year, while the sales of "intangible cultural heritage + market" group purchases surged by 764% [1] Group 2 - Dining out became a mainstream choice for families during the Spring Festival, with family reunion packages for 3-6 people increasing by 61% year-on-year [2] - On New Year's Eve, the order volume for reunion dinner group purchase packages increased by 245%, with local cuisine being the most popular category [2] - Specific local dishes saw remarkable sales growth, with orders for dishes like "腌笃鲜" and "白切鸡" increasing by 242% and 217% respectively, while other specialty dishes also experienced significant growth [2]