看电影成了新年俗,春节档票房超50%来自三四线城市
Sou Hu Cai Jing·2026-02-23 05:38

Group 1 - The core viewpoint of the article highlights the growing trend of movie-watching during the Spring Festival among grassroots communities in China, with significant contributions from lower-tier cities [1] - Data from ticketing platforms indicates that third and fourth-tier cities have become the main contributors to the Spring Festival box office, accounting for 53.72% of the total box office this year, marking a substantial increase compared to last year and the highest contribution rate in history [1] - The introduction of AI ticket purchasing methods has made the buying process more convenient, further boosting ticket sales in these markets [1] Group 2 - As of February 21, 2026, the total box office for the Spring Festival period (February 15-23) has surpassed 4.4 billion yuan, including pre-sales [12] - The top five films contributing to the box office include "Flying Life 3" with 2.247 billion yuan, "Silent Awakening" with 689 million yuan, "Bounty Hunter: Wind Rises in the Desert" with 563 million yuan, "Boonie Bears: Year of the Bear" with 559 million yuan, and "Panda Plan: Adventure in the Tribe" with 157 million yuan [12]

看电影成了新年俗,春节档票房超50%来自三四线城市 - Reportify