春节文娱消费热：三四线城市票房占比高达53.4%，创历年春节档新高

Core Insights - The entertainment consumption report released by Tiger Whale Entertainment Group indicates a significant increase in both offline and online entertainment activities during the Spring Festival period, highlighting a growing trend in the entertainment industry [1][2][4]. Group 1: Offline Entertainment Growth - The number of offline performance projects increased by 27% from February 10 to February 21, 2026, with Livehouse attendance rising by 65% [1][4]. - The box office for the Spring Festival reached 5.162 billion yuan, with a total of 107 million moviegoers, marking a record high for the share of box office from third- and fourth-tier cities at 53.4% [2][4]. - Popular attractions included the Lantern Festival events in cities like Ningbo, Shanghai, and Suining, contributing to the rise in tourism and cultural activities [6]. Group 2: Online Entertainment Trends - Classic content saw a resurgence during the holiday, with significant increases in viewership for series such as "Zhen Huan Zhuan" and "Return to the Wolf Pack: 10th Anniversary Special Edition" [7][8]. - The new film "Racing Life 3" led to a substantial increase in viewership for related content, with the original film's viewership up by 350% and viewing time up by 520% [7]. - The exclusive online broadcast of the "2026 Liaoning Spring Festival Gala" on Youku achieved the highest cumulative viewing time and engagement among similar programs [7]. Group 3: Emerging Entertainment Formats - The rise of immersive experiences is evident, with new formats like immersive spaces seeing over 40% growth in attendance, reflecting a shift in consumer preferences towards more interactive entertainment [4]. - Damaik's platform offered over 1,200 tourism service projects during the Spring Festival, integrating cultural, social, and festive experiences into ticket offerings [6].