春节假期泰国重回出境游目的地榜首,冬奥会带火欧洲冰雪游
Bei Jing Shang Bao·2026-02-23 09:02

Core Insights - The demand for outbound travel has significantly increased during the Spring Festival holiday, with both short-term independent travel and group tours experiencing high popularity [1][4] - Southeast Asian countries remain the most favored destinations, with Thailand regaining its position as the top choice for Chinese travelers [2][5] - The Winter Olympics have boosted interest in Italy, leading to a notable rise in flight and hotel bookings [6][8] Group 1: Outbound Travel Trends - The "5-hour flight circle" is increasingly popular, with destinations within this range being favored due to proximity, friendly visa policies, and suitable weather [2][5] - Data from Qunar indicates that from February 15 to 23, Chinese tourists traveled to nearly 1,000 cities globally, with Bangkok, Kuala Lumpur, and Singapore among the most popular [2][5] Group 2: Long-Distance Travel - Long-distance outbound travel destinations have seen a marked increase in interest compared to last year, with Italy, Spain, Australia, and several other European countries leading the way [6][8] - The upcoming Winter Olympics in Italy has heightened interest in combining travel with event attendance, resulting in a surge in bookings [6][8] Group 3: Emerging Destinations - Lesser-known destinations are gaining traction, with countries like Brunei, Kazakhstan, and Uzbekistan showing significant growth in travel interest [9] - Oman has emerged as a surprising favorite for self-driving trips in Asia, with a growth rate of 218% [9] - South America is also seeing increased demand, particularly in Chile and Argentina, with growth rates of 218% and 246% respectively [9]

春节假期泰国重回出境游目的地榜首,冬奥会带火欧洲冰雪游 - Reportify