虎鲸文娱发布《2026春节文娱消费报告》，成都上榜票房前五城市

Group 1: Entertainment Consumption Trends - The report indicates a 27% year-on-year increase in offline performance projects during the Spring Festival period from February 10 to February 21, 2026 [1][3] - The total box office for the Spring Festival reached 5.162 billion yuan, with total audience attendance hitting 107 million, marking a record high for third and fourth-tier cities at 53.4% of the total box office [1] - Popular films included "Fast Life 3," "Silent Awakening," and "Bounty Hunter: Wind Rises in the Desert," with box office earnings of 2.633 billion yuan, 791 million yuan, and 699 million yuan respectively [1] Group 2: Online Viewing and Content Trends - Online viewing has become a mainstream leisure activity during the holiday, with new content and classic IPs performing strongly [5] - Top viewed shows on Youku included "Tang Palace Mystery," "Country Love 18," and "Happy Hammer," while classic series like "Zhen Huan Zhuan" and "Know Whether It Should Be Green or Red" showed strong long-tail effects [5] Group 3: Cultural and Tourism Integration - The integration of culture and tourism continues to deepen, with over 1,200 tourism service projects offered during the Spring Festival, including more than 100 collaborative folk activities and lantern festivals [3] - Popular tourist destinations included Ningbo Moon Lake Scenic Area, Shanghai Yuyuan Garden, and the Sichuan Lantern World, contributing to enhanced cultural tourism consumption [3]