顶流“尔滨”的第三个冰雪季：科技赋能，在冰天雪地间打造消费新场景｜新春走基层

Core Insights - The Harbin Ice and Snow World has set a new record for single-day visitor numbers, exceeding 120,000 on February 19, marking a significant increase in tourism and consumer spending in the city [2][8] - The integration of technology and innovative experiences in the park has enhanced visitor engagement and satisfaction, showcasing a shift towards a more interactive and modern tourism model [4][6] Group 1: Visitor Statistics and Economic Impact - The 27th Harbin Ice and Snow World attracted a total of 3.06 million visitors over 65 days, with a total revenue of approximately 1.5 billion yuan and a net profit of around 500 million yuan, contributing 1.2 percentage points to Harbin's GDP growth [8][11] - Last winter season, over 90 million domestic and international tourists visited Harbin, with total spending surpassing 137.2 billion yuan [7] Group 2: Technological Innovations and Attractions - The park features advanced technologies such as AI voice guides and a weather sensing system to maintain the quality of ice sculptures, enhancing the overall visitor experience [4][6] - A notable attraction, the ice sculpture of the Yellow Crane Tower, was constructed from 8,600 cubic meters of natural ice, becoming a popular photo spot for visitors [6] Group 3: Strategic Development and Future Plans - Harbin aims to expand its ice and snow economy by integrating various sectors such as education, sports, and technology, enhancing infrastructure and public services to create a comprehensive winter tourism supply system [7][14] - The ice and snow economy in Harbin has grown to over 80 billion yuan, accounting for 9.7% of the city's GDP, reflecting a significant increase from previous years [11][14]