不打烊的水贝：6000人挤爆黄金市场，小马吊坠成新年爆款

Core Insights - The Spring Festival in Shenzhen's Shui Bei has seen unprecedented consumer activity, with over 7,000 visitors recorded on the second day, setting a new record for the holiday period since the mall's opening [1] - The introduction of a "no closure" plan for the Spring Festival led to an unexpected surge in sales, prompting over 60 merchants to open earlier than planned, with one brand reporting sales of investment silver bars exceeding 3 million yuan in a single day [3] Group 1: Consumer Behavior - Tourists from various regions are flocking to purchase gold, with prices in Shenzhen being nearly 100 yuan per gram cheaper than in their hometowns, leading to bulk purchases [6] - The trend in gold consumption is shifting, with younger consumers increasingly viewing gold not just as an investment but as a fashionable accessory, as evidenced by a designer brand's national trend series achieving daily sales of over 200 pieces [7] Group 2: Sales Performance - The average transaction value during this year's Spring Festival has increased by 40% compared to last year, with many tourists purchasing multiple items at once, indicating a shift from the traditional view of gold as merely a store of value to a celebratory purchase for the holiday [7] - The bustling atmosphere and high sales volume have turned Shui Bei into a popular destination during the Spring Festival, with even security personnel adapting to assist tourists [6]