RAD Intel Launches RAD Amplify as Standalone Operating Company

Core Insights - RAD Intel has launched RAD Amplify as a standalone company to enhance marketing decision-making for advertisers through real-time intelligence and audience matching [1][2] - RAD Amplify combines creator strategy, audience intelligence, and media performance to optimize advertising budgets and campaign effectiveness [2][4] Company Overview - RAD Amplify serves Fortune 1000 brands and global agency networks, providing AI-powered audience and cultural intelligence for media planning and execution [6] - The company aims to deliver measurable performance outcomes and reduce inefficiencies in marketing strategies [2][5] Leadership - Rick Song has been appointed as CEO of RAD Amplify, bringing over 25 years of experience in digital media and advertising [3] - Emily Duban will serve as President, focusing on enterprise expansion and leveraging her experience in high-stakes marketing decisions [4] Market Positioning - RAD Amplify is positioned to help advertisers act on real-time audience insights, addressing the challenges of a fast-moving and fragmented marketing landscape [4][5] - The company aims to provide real-time intelligence that reflects current audience engagement, moving away from reliance on static data [5]