DECK's Sustained Brand Strength From UGG & HOKA Drives Growth Momentum
DeckersDeckers(US:DECK) ZACKS·2026-02-23 17:15

Core Insights - Deckers Outdoor Corporation (DECK) is reinforcing its leadership in the global footwear market through strong brand positioning of UGG and HOKA, focusing on premium brand elevation and balanced growth across direct-to-consumer (DTC) and wholesale channels [1] Financial Performance - UGG achieved record third-quarter fiscal 2026 revenues of $1.31 billion, a 4.9% year-over-year increase, with balanced growth across DTC and wholesale channels [2] - HOKA generated revenues of $628.9 million, reflecting an 18.5% year-over-year growth, with DTC rising 19% and wholesale up 18% [3] - Deckers raised its fiscal 2026 revenue outlook to $5.4-$5.425 billion, anticipating a gross margin of 57% and EPS of $6.80-$6.85, indicating confidence in sustained brand momentum [5] Market Position and Strategy - HOKA expanded its market share in the performance running category and maintained strong wholesale sell-through rates, with significant growth opportunities in international markets, particularly Europe and China [4] - The revamped HOKA membership program has contributed to higher revenue per consumer and increased multi-category purchases, reinforcing the brand's premium positioning [3] Valuation and Stock Performance - Deckers' shares have gained 14.5% year to date, outperforming the industry's growth of 8.9% [6] - DECK trades at a forward price-to-earnings ratio of 16.31X, below the industry's average of 19.36X, with a Value Score of A [7] Earnings Estimates - The Zacks Consensus Estimate for Deckers' current fiscal-year sales and EPS implies growth of 8.9% and 8.7%, respectively, from the previous year [11] - For the next fiscal year, the consensus estimate indicates a 7.5% rise in sales and 6.4% growth in earnings, with EPS estimates improving over the past 30 days [11][12]

Deckers-DECK's Sustained Brand Strength From UGG & HOKA Drives Growth Momentum - Reportify