虎鲸文娱发布春节文娱消费报告，《甄嬛传》等经典影视内容成合家欢首选

Core Insights - The entertainment consumption during the Spring Festival showcases diversity and new vitality, with significant growth in both online and offline sectors [1][3] Group 1: Offline Entertainment Market - The number of offline performance projects increased by 27% year-on-year during the Spring Festival period [1][3] - Box office revenue from third- and fourth-tier cities reached 53.4%, marking a record high for the Spring Festival [3] - Livehouse attendance grew by 65%, while immersive new space performances saw over 40% growth in attendance [3][4] Group 2: Online Entertainment Trends - Classic content such as "Zhen Huan Zhuan" and "Return to the Wolf Pack: 10th Anniversary Special Edition" became popular choices for family viewing during the holiday [1][12] - The new film "Fast and Furious 3" significantly boosted viewership for related content, with "Fast and Furious" series viewing hours increasing by 520% [8][11] - The 2026 Liaoning Spring Festival Gala, exclusively streamed on Youku, achieved the highest cumulative viewing time and engagement among similar programs [8][11] Group 3: Tourism and Experience Services - Over 1,200 tourism service projects were offered during the Spring Festival, with more than 100 collaborations on folk activities and lantern festivals [5] - Customized experiences and tourism services included ticket and hotel packages, addressing travel challenges during the holiday [5]