Viking Taps Global Golf Audience in New TOUR Partnership

We recently published an article titled 10 Best Cruise Stocks to Buy Right Now. In January 2026, Viking Holdings Ltd (NYSE:VIK) entered into a multi-year marketing partnership with the PGA TOUR running through 2030, naming Viking the Official Cruise Line of the PGA TOUR and PGA TOUR Champions. The agreement provides substantial brand exposure across the TOUR’s media and digital platforms, aligning Viking with a global audience of affluent golf enthusiasts. This strategic partnership enhances brand visibil ...