锐财经丨消费市场活力迸发

Core Insights - The "Lego New Year" special event during the Spring Festival has significantly boosted consumer spending, with a reported 8.6% increase in daily sales for key retail and catering enterprises compared to the same period in 2025 [1] Policy Effects - The Chinese government has implemented a "policy + activity" dual-drive approach to stimulate consumption, including the distribution of consumption vouchers and subsidies, benefiting consumers directly [2] - A total of 625 billion yuan has been allocated for the first batch of consumption upgrades, with an additional 20.5 billion yuan arranged for direct consumer benefits through various forms [2] - The "Lego New Year" event encompasses six areas: food, accommodation, transportation, tourism, shopping, and entertainment, creating a comprehensive consumption experience [2] Consumption Trends - The "old for new" consumption model has positively impacted consumer demand, with 28.88 million people benefiting and generating sales of 198.02 billion yuan, including 1.0053 billion yuan from new car sales [3] - The demand for smart products has surged, with a 19.7% increase in sales of smart wearable devices during the first three days of the holiday [3] - Duty-free sales in Hainan reached 970 million yuan during the first four days of the holiday, marking a 15.8% increase [3] Cultural and Tourism Consumption - The cultural and tourism market experienced a peak during the Spring Festival, with a 38% increase in air travel compared to the previous year [4] - Traditional cultural experiences remain a major draw for domestic tourism, with significant increases in hotel bookings in cities like Shantou and Fuzhou [4] - The demand for winter sports has also risen, with popular destinations for ice and snow tourism identified [4] New Consumption Scenarios - New consumption scenarios and business models have emerged, with technology enhancing traditional cultural experiences [6] - The use of AI in travel planning has become popular among younger consumers, with a significant portion of inquiries related to travel logistics [6] - Cross-border travel has seen a notable increase, with substantial growth in bookings for long-haul international trips [6] Food Safety and Consumption - The National Market Supervision Administration has intensified food safety inspections during the Spring Festival, ensuring a safe consumption environment [7] - Over 500,000 food production and operation entities have been inspected to maintain food safety standards [7]