《2026春节假期旅游消费盘点报告》发布

Core Insights - The report by Tongcheng Travel highlights the popularity of traditional cultural tourism during the Spring Festival, with a focus on "Nianwei" (the flavor of the New Year) experiences becoming mainstream for domestic travel [4]. Group 1: Popular Destinations - The top ten popular destinations for "Nianwei" tourism during the Spring Festival are Shantou, Fuzhou, Beijing, Ganzhou, Suzhou, Jiujiang, Shanghai, Quanzhou, Dehong, and Kaifeng [2][4]. - Shantou and other locations in Guangdong have seen significant increases in tourism, with hotel bookings rising over 80% year-on-year, making them leading destinations for domestic travel during the holiday [4]. Group 2: Cultural Activities and Trends - Traditional New Year cultural activities in regions like Guangdong and Fujian have become major attractions, contributing to a surge in holiday tourism consumption [4]. - Smaller counties such as Huangshan Yixian, Guilin Yangshuo, Jinzhong Pingyao, Fuzhou Pingtan, Yuxi Chengjiang, and Shangrao Wuyuan are also experiencing significant growth in tourism, with their hotel and attraction bookings ranking high among county-level destinations [4].