国信证券:首次覆盖给予遇见小面“优于大市”评级 千店目标启新程
Zhi Tong Cai Jing·2026-02-24 06:22

Core Viewpoint - Guosen Securities projects that Yujian Xiaomian (02408) will achieve adjusted net profits of 135 million, 235 million, and 351 million yuan for the years 2025-2027, representing year-on-year growth of 111%, 74%, and 49% respectively. The company is expected to enjoy a reasonable valuation premium due to its successful new model validation and rapid store expansion, with a target stock price range of 7.8-8.2 HKD, indicating a potential upside of 34-41% from the latest closing price, and is rated "Outperform" [1] Group 1: Company Overview - Yujian Xiaomian, founded in 2014 by Song Qi in Guangzhou, is recognized as the first listed company in the Chinese noodle restaurant sector, focusing on standardized operations with a core product matrix centered around classic Chongqing noodles, complemented by rice dishes, snacks, and beverages. The main meal packages are priced at approximately 20-25 yuan, showcasing a clear cost-performance advantage [1] - The company has undergone multiple rounds of financing and is set to go public on the Hong Kong Stock Exchange in December 2025. The controlling shareholders hold a combined stake of 45.98%, with the founder having experience in leading Western fast-food chains, which has laid a solid foundation for the company's standardized operational system [1] - For 2024, the company anticipates revenue of 1.154 billion yuan, a 44.2% increase, with direct store and franchise service revenues accounting for 86.7% and 13.2% respectively. The adjusted net profit is expected to be 64 million yuan, reflecting a 36.0% growth. The profit announcement indicates that the adjusted net profit for 2025 is projected to be between 125 million and 140 million yuan, representing a year-on-year increase of 95.6%-119.1%, with the number of stores reaching 503, a 39.7% increase [1] Group 2: Industry Insights - The Chinese noodle restaurant market is projected to exceed 300 billion yuan, with strong growth potential in the Sichuan-Chongqing segment. The industry has evolved through three phases: regional decentralized operations (before 2010), chain emergence and capital support (2010-2021), and industry reshuffling (2022-present). High-quality leaders with standardized and digital operational capabilities are expected to accelerate consolidation and growth [2] - According to Frost & Sullivan data, the market size of Chinese noodle restaurants is expected to reach 326 billion yuan by 2025, with a compound annual growth rate (CAGR) of approximately 11.0% from 2025 to 2029. The Sichuan-Chongqing flavored noodle restaurants are projected to account for 25.0% of the market size in 2024, with a CAGR of about 13.2%, indicating higher growth potential in this segment [2] - The competitive landscape shows that the top five Chinese noodle brands are expected to hold a market share of approximately 2.9% in 2024, with Yujian Xiaomian currently positioned as the fourth player in the Sichuan-Chongqing noodle market [2]